Ever since the first Lucullus opened in the Peninsula Hotel 40 years ago, originality has been at the heart of what we do. With nothing but the finest ingredients and a recipe truly unconventional, we create irresistible chocolates, cakes and confectioneries for local sweets lovers. Bringing together East and West, every single bite is a taste of exquisite craftsmanship that pays homage to its roots in Hong Kong.
Today, we’re giving the dragon a whole new look. Our new brand identity is a bold, modern statement that translates Lucullus as an affable yet high-end gourmet chocolate brand. An elegant and playful representation of the dragon that entails the brand’s deep-rooted heritage in Hong Kong and its aspiration as a pioneer of chocolate in the Asian world. Every element of design is a symbol of the fusion between Oriental and Western delicacies. This transformation marks a significant milestone for the brand as it continue to innovate the world of confectioneries.